Content Marketing Intensive.

ONLINE COURSE

Delivered Live!

  • 4 x 1½ hour live sessions

  • 6 hours total learning time

  • 100% Trainer-led

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Early bird price:
$1,595 $1,875
United States (US) USD
United Kingdom (UK) GBP
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Course overview

Content plays a vital role in any marketer’s strategy, so gain expert insight from the frontline with this focused live, trainer-led & online content marketing class. Book now to receive cutting-edge advice into strategy, copy creation, distribution, promotion, and measurement.

Key learning outputs

  • Exploit proven strategic framework

    Develop a content strategy to identify goals and deliver success

  • Proven distribution and promotion tactics

    Increase lead generation and traffic to your website from a variety of different channels

  • Prove your content’s working

    Full rundown of available measurement tools and tactics to chart your success

Our live online course format

100% live &
trainer-led

This course is formed of a program of live classes that emulate a classroom experience. You can benefit from real-time interaction with an expert trainer, and your fellow class participants.

Interactive group
exercises

Every class includes live Q&As and group exercises with fellow course participants.

One-to-one
mentorship

Ask questions as they pop up and benefit from one-to-one time with the expert course trainer. You can also take advantage of post-course support from our training faculty.

Course program

Course program

The one thing that connects everything in your digital marketing campaigns together is content. Without it you can forget about raising the profile of your brand, generating new leads or boosting your bottom line.

This online course opens with a detailed examination of content marketing strategy. Start with a look at the current state of the content marketing landscape, recap which content types are available to you and weave it into an effective production plan, tailored to specific audiences and platforms. Refine your company blog with a guide to long-form content, plus learn how to incorporate video and exploit AI.
The course includes an exhaustive guide to distributing content, from audience segmentation to platform-by-platform advice. Incorporate influencers and paid-for channels into your promotion strategy. Also receive guidance on building and managing communities, including help on dealing with potential crises. The packed course finishes with a comprehensive guide to measuring the success of your content-driven campaigns as well as an exhaustive list of content management tools spanning all aspects of your content marketing.

Book now to polish your content strategy and ensure it stands out from the crowd.

Class 1: Content Planning

Class 1: Content Planning

  • Content Marketing Landscape

    Content consumption: Trends and statistics depicting online behavior today

    Content marketing: Trends and statistics outlining corporate content marketing activity

    What makes content successful?: Characteristics of successful content

    Web analytics revolution: Technical developments that make content marketing highly measurable

  • Content Types

    Written word: FAQs, glossaries, reports, whitepapers, newsletters, microsites and more

    Visual & spoken word: Full overview of audio, video and infographic opportunities
    Interactive content: Apps, games, competitions and webinars

    PR-led content: Best practice guidance on how to ‘newsjack’ major developments

    Internal content: Leveraging intranets to publicize content internally

    Customer & user-generated: Expert advice on stimulating user-generated content

    Events-related content: Full outline of content opportunities tied to events

    Third parties: How to integrate third party content into your plans

Class 2: Content Production & Publishing

Class 2: Content Production & Publishing

  • Content Production

    Production guidelines: How to develop a policy to ensure consistent quality and brand positioning

    Copywriting: Tried-and-tested techniques for drafting effective social copy

    Photography: Directions on creating successful photographic content for social

    Video production: Guidelines on creating online video that drives results

    Microsites & Apps: Third party outsourcing guidelines and supplier recommendations

  • Content Publishing

    Domain choice: Main, sub-domain, separate domain and external hosted solution benefits

    Content Management Systems: Best practice set-up and use
    Digital Asset Management
    Systems: Best practice set-up and use

    Publishing on 3rd party sites: Site selection criteria and best practice checklist

    Approval process: Establishing an approval and sign-off process prior to publishing

    Staff advocacy: How to encourage advocacy from staff and contributors

    Landing page optimization: A/B testing and conversion rate optimization

Class 3: Content Promotion & Community Management

Class 3: Content Promotion & Community Management

  • Content Distribution & Promotion

    Audience content segmentation: Delivering different content to different audience segments

    Social media planning: Full overview of the vital role social plays in content distribution

    Content syndication: Best practice use of RSS and video syndication services

    Online influencers: How to work with influencers to widen reach

    Email marketing: The important role of email newsletters and targeted campaigns

    Display advertising: Traffic generation via display ads and retargeting

    Programmatic advertising: Understanding the role marketing automation can play

    Affiliate marketing: Partnering with affiliate sites to widen your distribution channels

    Mobile marketing: Mobile apps, QR codes, NFC beacons and SMS alerts to drive views

    Offline marketing: How to extend your distribution efforts offline

  • Community & Reputation Management

    Comments management: Best practice timely response and dealing with negative comments

    Engagement rate: Checklist to improve positive engagement levels

    Crisis management: How to use content marketing for effective reputation management

Class 4: Content Marketing Tools & Analytics

Class 4: Content Marketing Tools & Analytics

  • Content Marketing Management

    Tools: Full overview of recommended content marketing tools

  • Analytics

    What does success look like?: How to tie back your analytics to your overarching content goals

    Content analytics framework: Tried-and-tested metrics for measuring performance

    Google Analytics: Advanced techniques to track web traffic and page views

    Search performance: How to measure impact in search engines

    Platform specific: Full overview of free proprietary analytics tools available on all social platforms

    Measurement tools: Advice on the free tools available online for tracking content results

    Competitor benchmarking: How to gauge your performance with key competitors and wider industry

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Upcoming dates

Upcoming dates

Change Timezone:

Oct 24 – Nov 02
Tuesday - Thursday
16:00 - 17:30
$1,595 $1,875

Class schedule & times

Class schedule & times

Change Timezone:

 
Mon
Tue
Wed
Thu
Fri
Week 1
 
Class 1

00:00 - 00:00

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Class 2

00:00 - 00:00

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Week 2
 
Class 3

00:00 - 00:00

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Class 4

00:00 - 00:00

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Mon
Tue
Wed
Thu
Fri
Week 1
Class 1

00:00 - 00:00

Class 2

00:00 - 00:00

Week 2
Class 3

00:00 - 00:00

Class 4

00:00 - 00:00

Course trainer

Alex Holden

Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

Course trainer

Andy Harrison

Andy is a renowned trainer, coach & speaker. He runs a digial media agency leading a team with unique experience in digital marketing and intelligence. He holds a BA (Hons) in History from the University of Wolverhampton and has added a PGCE in Education from Keele University as well as a postgraduate computer science qualification.

Course trainer

Rupert Hughes

Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing.

Course trainer

Sonja Crystal Williams

Sonja is the Co-Founder and Director of Marketing of her own company. She works as a Marketing and Social Media Consultant for Atlanta’s business community, developing integrated marketing and social media campaign strategies and marketing analysis.

Course trainer

Tim Lamont

Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing.

Course trainer

Joanne Scholtz

Joanne’s career in media and marketing has spanned over 25 years in which she has been involved in various roles, including marketing at Microsoft, launching the GroupM digital media division, Interaction, in South Africa and media director and strategist positions in several agencies. In her current role at Digital Warrior she assists brands, online publishers or digital and media agencies, in developing channel and/or digital media, social and marketing strategies, strategic account leadership, digital audits and training.

Trainer

Liza Hall

As a digital marketing specialist with experience in marketing strategy, content management and social media management, I've found my role in coaching as the most rewarding. My passion is working with SME's and business owners. Besides forming ongoing new relationships, gaining insights from the diverse industry exposure has been enlightening and contributed to my expertise. The most rewarding aspect of being a coach is to share my knowledge, and empower others to take ownership of their marketing activities for self-sufficiency and sustainable growth.

FAQs

FAQs

  • Do I need to share my video during a class?

    You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

  • What equipment do I require?

    A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.

  • When will I receive my log-in details?

    You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • Will the same trainer be leading each module?

    No, the trainer may vary for each of the modules related to this online course based on their expertise.

I'm interested

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Content Marketing Intensive
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Wednesdays + Fridays / 00:00 EST - 00:00 EST

4 classes in total / 2 weeks of instructor-led learning

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Get the full course syllabus