Google Analytics Data Collection & Reporting.

 ONLINE COURSE

Delivered Live!

  • 4 x 1½ hour live sessions

  • 6 hours total learning time

  • 100% Trainer-led

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Early bird price:
$995 $1,175
United States (US) USD
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Course overview

Gain meaningful insights into the behavior of your site’s visitors and customers with the help of this focused guide to Google Analytics data collection and reporting best practice.

Key learning outputs

  • Track the right metrics

    Ensure your goals and KPIs are relevant to your needs

  • Start gleaning valuable insights

    Discover the importance of Attribution Modeling, and compare different models to find the best one

  • Export and share reports

    Learn how to distribute your insights to others via email or by exporting your data to other platforms

Our live online course format

100% live &
trainer-led

This course is formed of a program of live classes that emulate a classroom experience. You can benefit from real-time interaction with an expert trainer, and your fellow class participants.

Interactive group
exercises

Every class includes live Q&As and group exercises with fellow course participants.

One-to-one
mentorship

Ask questions as they pop up and benefit from one-to-one time with the expert course trainer. You can also take advantage of post-course support from our training faculty.

Course program

Course program

Google Analytics is undoubtedly an essential – and powerful – tool for delivering website analytics, but its apparent complexity can be off-putting. Cut straight to the point by booking on this expert-led course that delivers all the core knowledge you need to best use Google Analytics to track the performance of your websites.
Start by gaining a primer into what GA is and how it works. Understand key terminology and discover what GA is capable of with an overview of its many reports. You’ll be walked through the process of setting up a Google Analytics account from scratch, allocating user profiles to your team and installing the all-important tracking code on your website. Take a comprehensive tour of the GA dashboard, then start tracking visitor behavior and discover how to both automate and share reports with others in your company.

Book now to start delivering measurable improvements to your online activity.

Class 1: Google Analytics Data Collection Fundamentals

Class 1: Google Analytics Data Collection Fundamentals

  • Core Concepts

    Welcome to Google Analytics: discover Google Analytics, how powerful it is and the difference it can make to your organization

    Key Principles: how data is collected using Browser/Server communication

    Key Terminology: understand the important phrases required to use Google Analytics effectively

  • Explore The Interface

    Admin Overview: see how much control you have in the Admin section and learn how to create Users with different access rights

    Account, Property and View Settings: understand different viewing levels of Google Analytics and ensure that you’re operating at the right one

    Dimensions and Metrics: be clear about the type of data you are looking at and why this makes a difference

  • Introduction to Google Analytics 4

    Get up-to-speed: Knowledge to upgrade to Google Analytics 4

    Gain a full grasp: A solid foundation to apply the tools in Universal Analytics to Google Analytics 4

    Connect the dots: Gain the skills to integrate Universal Analytics data with Google Analytics 4 data

    Incisive Insight: How to interpret Google Analytics 4 data to make relevant business decisions

    Migration: Best practices for migrating over to Google Analytics 4 from Universal Analytics

Class 2: Google Analytics Reporting Best Practice

Class 2: Google Analytics Reporting Best Practice

  • Standard Reports

    Understand your Visitors: discover where your visitors are coming from, who they are and what they’re doing on your site

    Find your best performing content: explore which parts of your website are performing well and which are not

    Discover the technology your visitors are using: check device use so that your organization can stay ahead of the technology curve and provide the most appropriate user experience

  • Limitations Of Google Analytics

    What Google Analytics measures (and what it doesn’t): recognize the gaps in Google Analytics’s reporting and how this affects your decision making

    Where Google Analytics can go wrong: see what happens when Google Analytics has been installed incorrectly

    Other forms of analytics you should be using: combine Google Analytics with other analytical tools to create a comprehensive understanding for your business

Class 3: Data Collection Set-up & Configuration

Class 3: Data Collection Set-up & Configuration

  • Configuration

    Creating a Google Analytics Account: discover how to create a new Google Analytics account and how to get the website code you need

    Install your tracking code: understand how and where the tracking code is used and how to install it

    Test your install: check your install has gone smoothly and how to correct any mistakes

  • Key Interface Features

    Become familiar with the layout: explore the GA interface, how its laid out, key features, the search function and Help Guides

    Simple Reporting: define reporting periods and start making simple observations of your Visitors and their behavior

    Creating Goals: learn the importance of choosing and creating Goals and how to generate them in GA

Class 4: Google Analytics Visitor Tracking & Dashboard Automation

Class 4: Google Analytics Visitor Tracking & Dashboard Automation

  • Basic Tracking

    Visualize the User Journey: use Behavior Flow reports to see how people interact with your site and where potential problems might be

    Adding Basic Filters: see how easy it is to segment visitors by applying standard filters
    Analyzing Site Search: discover what your visitors are looking for by exploring the search terms they use

  • Dashboard Automation

    Automate your Reporting: save time and be more efficient by automating your reporting with easy to set-up rules and triggers

    Export Functions: understand how to export GA data into various different formats and for various business purposes

    Share the Data: ensure that members of your team, colleagues and agency partners benefit from the insight GA provides

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Upcoming dates

Upcoming dates

Change Timezone:

Aug 25 – Sep 03
Wed - Fri
00:00 - 00:00
$995 $1175

Class schedule & times

Class schedule & times

Change Timezone:

 
Mon
Tue
Wed
Thu
Fri
Week 1
 
 
Class 1

00:00 - 00:00

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Class 2

00:00 - 00:00

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Week 2
 
 
Class 3

00:00 - 00:00

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Class 4

00:00 - 00:00

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Mon
Tue
Wed
Thu
Fri
Week 1
Class 1

00:00 - 00:00

Class 2

00:00 - 00:00

Week 2
Class 3

00:00 - 00:00

Class 4

00:00 - 00:00

Trainers

Course trainer

Alex Holden

Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

Course trainer

Andy Harrison

Andy is a renowned trainer, coach & speaker. He runs a digial media agency leading a team with unique experience in digital marketing and intelligence. He holds a BA (Hons) in History from the University of Wolverhampton and has added a PGCE in Education from Keele University as well as a postgraduate computer science qualification.

Course trainer

Rupert Hughes

Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing.

Course trainer

Sonja Crystal Williams

Sonja is the Co-Founder and Director of Marketing of her own company. She works as a Marketing and Social Media Consultant for Atlanta’s business community, developing integrated marketing and social media campaign strategies and marketing analysis.

Course trainer

Tim Lamont

Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing.

FAQs

FAQs

  • Do I need to share my video during a class?

    You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

  • What equipment do I require?

    A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.

  • When will I receive my log-in details?

    You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • Will the same trainer be leading each module?

    No, the trainer may vary for each of the modules related to this online course based on their expertise.

I'm interested

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Google Analytics Data Collection & Reporting
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Wednesdays + Fridays / 00:00 EST - 00:00 EST

4 classes in total / 2 weeks of instructor-led learning

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