Google Tag Manager Intensive.

 ONLINE COURSE

Delivered Live!

  • 4 x 1½ hour live sessions

  • 6 hours total learning time

  • 100% Trainer-led

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Early bird price:
$995 $1,175
United States (US) USD
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Course overview

Join this live online course to get the most out of Google Tag Manager. Discover how to implement tags to track your site’s performance using the latest best practice directions. Refine your use of Google Tag Manager with this expert course.

Key learning outputs

  • Best practice configuration

    Set up Google Tag Manager quickly and easily

  • Enhance your data collection

    Clear guidance on how to drive improvements with GTM

  • Configure across your properties

    Optimize and debug across your digital infrastructure

Our live online course format

100% live &
trainer-led

This course is formed of a program of live classes that emulate a classroom experience. You can benefit from real-time interaction with an expert trainer, and your fellow class participants.

Interactive group
exercises

Every class includes live Q&As and group exercises with fellow course participants.

One-to-one
mentorship

Ask questions as they pop up and benefit from one-to-one time with the expert course trainer. You can also take advantage of post-course support from our training faculty.

Course program

Course program

Book on this online course to get a firm grounding in the basics required to use Google Tag Manager efficiently and effectively.

Get an overview of Google Tag Manager itself, plus get to grips with the setting up and management of tags through GTM’s user interface. Develop a strategy and framework that works before implementing a plan that will deliver the tags and metrics you need.
Discover how to enhance the quality of the data you receive with the help of elements such as auto-events listeners, variables and event tracking. Set up Google Tag Manager across your organization and apply best-practice tips to tag management. Gain valuable insights into debugging and publishing. Extend your use of tags with Ads and other configurations. And finally link GTM back into Google Analytics.

Sign up now and you’ll save time, resources and effort later by learning how to integrate Google Tag Manager into your site metrics.

Class 1 : Google Tag Manager Strategy

Class 1 : Google Tag Manager Strategy

  • Tag Manager Overview

    Tag management: Why and when to use tags

    Technical background: How tagging works

    Getting started: setting up your first Tag

  • Introduction To Google Tag Manager

    Google Tag Manager user interface: Getting to grips with Google Tag Manager

    Google Tag Manager structure: Clear platform run through

    User roles: Admin privileges and how to assign across your team

    Tags, triggers & variables: Best practice set-up to set-up firing of tags on your website/mobile app

    The data layer: Understanding JavaScript arrays and objects

  • Google Tag Manager Strategy

    Implementation plan: Devising an approach to fits closely to your marketing strategy

    Measurement plan: Recommended approaches for setting up for your business

  • Introduction to Google Analytics 4

    Get up-to-speed: Knowledge to upgrade to Google Analytics 4

    Gain a full grasp: A solid foundation to apply the tools in Universal Analytics to Google Analytics 4

    Connect the dots: Gain the skills to integrate Universal Analytics data with Google Analytics 4 data

    Incisive Insight: How to interpret Google Analytics 4 data to make relevant business decisions

    Migration: Best practices for migrating over to Google Analytics 4 from Universal Analytics

Class 2 : Google Tag Manager Deployment

Class 2 : Google Tag Manager Deployment

  • Google Tag Manager Implementation

    Tag implementation strategy: Recommended framework to follow

    Google Analytics tag: How to install

    GA Property variable: Setup guidance

    Deploying GTM: Step-by-step directions

    Website installation: How to install correctly on your site

  • Deploying Tags Via Gtm

    Tag creation: Creating your first tag using Google Analytics

    Basic pageview tag: How to configure
    Defining trigger conditions: Best-practice guidance

Class 3 : Google Tag Manager Optimization

Class 3 : Google Tag Manager Optimization

  • Testing Results

    Live site check: How to assess a live website and confirm GTM is present

    GTM plug-in: Verifying correct deployment

    ObservePoint: Best practice use to verify correct tags

    Syncing with Google Analytics: Verifying correct data collection in Google Analytics

  • Data Enhancement

    Static values: Adding to your Pageview tags and passing into Custom Dimensions

    Event tracking: Setting up on exit links and other important user journey juncture points

    Auto events listeners: Link, click and form submit listeners

    Auto event variables: Element Class, Element ID, Element URL and Element Text

    Variables: Adding dynamic data from the page to your Pageview tag

    CSS selectors: Basic principles
    Data layer: Best practice use to structure your data

  • Gtm Set-up Optimization

    Tag Management: Best practice methodologies to follow

    User management: Assigning user roles and workflows

Class 4: Google Tag Manager Publishing & Additional Configurations

Class 4: Google Tag Manager Publishing & Additional Configurations

  • Debugging & Publishing

    Versions management: Create and manage container versions

    Implementation preview: How to debug possible errors or issues

    Debugging: Using the console and Chrome extensions

    Push live: Review process to guarantee accurate data

    Tools & resources: Full overview of recommended plugins & tools

  • Additional Configurations

    Floodlight: How to integrate with GTM

    Display tags: Floodlight approval process

    Ads: Tags and implementation

    Custom HTML tags: Implementation for any other script or tracking

  • Google Analytics & Google Tag Manager

    Google Analytics tags: Sessions, event and social tracking

    Cross domain tracking: Setting up a holistic view across your web properties

    E-commerce tracking: Step-by-step guidance

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Upcoming dates

Upcoming dates

Change Timezone:

Aug 11 – Aug 20
Wed - Fri
00:00 - 00:00
$995 $1175

Class schedule & times

Class schedule & times

Change Timezone:

 
Mon
Tue
Wed
Thu
Fri
Week 1
 
 
Class 1

00:00 - 00:00

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Class 2

00:00 - 00:00

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Week 2
 
 
Class 3

00:00 - 00:00

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Class 4

00:00 - 00:00

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Mon
Tue
Wed
Thu
Fri
Week 1
Class 1

00:00 - 00:00

Class 2

00:00 - 00:00

Week 2
Class 3

00:00 - 00:00

Class 4

00:00 - 00:00

Trainers

Course trainer

Alex Holden

Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

Course trainer

Andy Harrison

Andy is a renowned trainer, coach & speaker. He runs a digial media agency leading a team with unique experience in digital marketing and intelligence. He holds a BA (Hons) in History from the University of Wolverhampton and has added a PGCE in Education from Keele University as well as a postgraduate computer science qualification.

Course trainer

Tim Lamont

Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing.

Course trainer

Rupert Hughes

Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing.

Course trainer

Sonja Crystal Williams

Sonja is the Co-Founder and Director of Marketing of her own company. She works as a Marketing and Social Media Consultant for Atlanta’s business community, developing integrated marketing and social media campaign strategies and marketing analysis.

FAQs

FAQs

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

  • Will the same trainer be leading each module?

    No, the trainer may vary for each of the modules related to this online course based on their expertise.

  • When will I receive my log-in details?

    You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.

  • Do I need to share my video during a class?

    You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.

  • What equipment do I require?

    A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.

I'm interested

If you're interested in this course, fill in your details and we'll be in touch

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Google Tag Manager Intensive
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Tuesdays + Thursdays / 00:00 EST - 00:00 EST

4 classes in total / 2 weeks of instructor-led learning

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