Linkedin Marketing & Advertising Intensive .

 ONLINE COURSE

Delivered Live!

  • 4 x 1½ hour live sessions

  • 6 hours total learning time

  • 100% Trainer-led

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Early bird price:
$995 $1,175
United States (US) USD
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Course overview

Give yourself a comprehensive overview of everything that LinkedIn can offer to B2B marketers. This focused online course will provide you with both a clear vision for your LinkedIn marketing & advertising strategy and the knowledge to implement it.

Key learning outputs

  • Create an industry-leading company page

    Master the latest tactics and tools to build your presence

  • Boost your LinkedIn ads strategy

    Learn tried-and-test campaign strategy frameworks

  • Advanced analytics

    Measure the success of your LinkedIn campaigns

Our live online course format

100% live &
trainer-led

This course is formed of a program of live classes that emulate a classroom experience. You can benefit from real-time interaction with an expert trainer, and your fellow class participants.

Interactive group
exercises

Every class includes live Q&As and group exercises with fellow course participants.

One-to-one
mentorship

Ask questions as they pop up and benefit from one-to-one time with the expert course trainer. You can also take advantage of post-course support from our training faculty.

Course program

Course program

LinkedIn has become the go-to platform for B2B marketers, providing a wide range of tech tools, solutions and tactics to savvy marketers. This online course will arm you with all the latest organic & paid opportunities available to you.

Gain expert guidance on establishing and managing company pages; broaden your reach through the use of groups. Measure success with LinkedIn’s analytics tools.
Learn how to develop an effective advertising strategy. Master LinkedIn’s targeting tools. Discover the ins and outs of advertising through sponsored updates, adverts and InMail messages.

Book this course to take your LinkedIn marketing & advertising to an advanced level. Cut through the social media hype and build a LinkedIn marketing program that delivers real results.

Class 1: LinkedIn ‘Owned’ Strategy & Growing a Targeted Network

Class 1: LinkedIn ‘Owned’ Strategy & Growing a Targeted Network

  • Linkedin Strategy

    Business opportunity: Understanding the business case for LinkedIn marketing

    LinkedIn strategy: A LinkedIn marketing strategy framework

    Audience targeting: Segmenting your target audience to reach on LinkedIn

  • Linkedin Profile Pages

    Best practice set-up: Optimizing your profile photo, headline and summary section for best results

    Company-wide profile strategy: Developing best practice across your employee base

    LinkedIn Publishing Platform: Full guidance on all technical aspects of LinkedIn’s publishing platform

  • Building A Targeted Network

    Benefits of building a targeted network: Understanding the business benefits of growing a targeted community

    How to achieve high visibility on LinkedIn: How to boost your search and profile visibility by growing your network

  • Linkedin Search

    LinkedIn Search: How to get the most out of LinkedIn’s search tool to reach your target audience

    Saved searches & alerts: Setting up saved searches and alerts to keep tabs on movements in your industry

    Advanced search: Full overview of LinkedIn’s search filters and premium features

  • Linkedin Messaging

    Best practice: How to best use LinkedIn’s email messaging function to engage your network

    Message content: Topics and message themes to deliver best response

    Frequency: Tried-and-tested timings for regularly contacting your contacts without inspiring fatigue

    LinkedIn InMail: Best practice use of LinkedIn’s paid messages to people outside your network

Class 2: LinkedIn Company Pages, Groups & Analytics

Class 2: LinkedIn Company Pages, Groups & Analytics

  • Linkedin Company Pages

    Establishing a presence: Setting up a branded LinkedIn company presence effectively

    Company page administration: Managing your company page admin rights on an ongoing basis

    Showcase pages: How to best setup and manage on an ongoing basis

    LinkedIn applications: Full overview of all apps to boost effectiveness of your page

  • Company Page Updates

    Targeted updates: Targeting your updates by company size, industry, job function, seniority or geography

    Multimedia content: Best practice on integrating rich content into your updates

    Peak performance: Advice on what types of updates drive most engagement and visibility in news feeds

    Company update analytics: Full guidance on the metrics to watch to gauge performance

  • Growing A Linkedin Company Page Following

    Active employee involvement: How to ensure consistent associations between your employees and your company page

    Employee promotion: Company-wide strategy for employee base to promote company updates

    Convert customers to followers: How to integrate your page into your wider customer communications

    Multi-channel promotion: Advanced tips and tricks to promote your company page

  • Linkedin Pulse

    Full overview: Understand the full workings of LinkedIn’s personalised news service

    LinkedIn algorithm: Understanding how LinkedIn ranks visibility of news stories in contact’s news feeds

  • Linkedin Groups

    Business benefits: Full overview of the marketing opportunities offered by LinkedIn groups

    Promoting your group: Proven techniques for organically growing a targeted community

    Group announcements: Best practice use of email announcements to your group members

    Group management: Designating admin responsibilities across your team

    3rd party LinkedIn Groups: How to select groups to join and best practice engagement

  • Linkedin Analytics

    What does success look like? Case study examples to gauge relative success levels with industry peers

    Analytics framework: Full outline of tools and metrics available to you to track results

    LinkedIn company page analytics: Detailed briefing on LinkedIn’s free analytics tool

    Content Marketing Score: How to make best use of LinkedIn’s proprietary content analytics metric

    Trending Content: Work out what topics most resonate with your audience with LinkedIn’s ‘Trending Content’ tool

  • Subscription Packages

    Premium subscriptions: Full overview and recommendations for different levels of sign-up

Class 3: LinkedIn Paid Strategy, Targeting & Ad Types

Class 3: LinkedIn Paid Strategy, Targeting & Ad Types

  • Linkedin Advertising Introduction

    LinkedIn advertising evolution: Full overview of recent LinkedIn advertising developments

    Future developments: Detailed overview of upcoming LinkedIn changes and likely future direction

    Self-service platform: Run through of key features

  • Linkedin Advertising Strategy

    Business opportunity: Understanding the different business cases for LinkedIn advertising

    LinkedIn advertising strategy framework: How to develop a working plan for your LinkedIn advertising

  • Linkedin Ad Targeting

    Professional targeting: Best practice targeting, based upon industry field, job title, location and company

    Audience size: Recommendations for best performing audience sizes to target ads to

    Location targeting: How to target your ads to specific locations while maintaining optimum results

    Company targeting: Making the most of LinkedIn’s unique targeting feature

    Industry targeting: How to focus your advertising efforts on a particular vertical industry sector

    Job title, function & seniority: Understanding the specific nuances of each targeting option

    Demographics targeting: Make best use of advanced targeting criteria skills, groups, gender and age

  • Sponsored Ads

    Technical overview: Understanding the mechanics of Sponsored Ads

    Best practice: Detailed checklist for driving top performance levels

  • Sponsored Updates

    Technical overview: Understanding the mechanics of promoted posts

    Best practice: Detailed checklist for driving top performance levels

    Content strategy: Content tips to increase engagement results and overall visibility levels

  • Sponsored Inmails

    Budgeting: Guidance on building a model that fits to the relatively high per send cost

    Best practice: Detailed checklist for driving top performance levels

    Content strategy: Content tips to increase engagement results and overall visibility levels

Class 4: LinkedIn Ads Creative, Budgeting & Analytics

Class 4: LinkedIn Ads Creative, Budgeting & Analytics

  • Linkedin Ad Copy

    Copywriting: Tried-and-tested techniques for writing compelling ad copy to drive click-throughs

    Calls-to-action: Best practice guidance on creating direct calls-to-action to stimulate response

    Tone of voice: How to establish and maintain your brand tone of voice

  • Linkedin Ad Design

    Image guidelines: Full overview of LinkedIn’s image guidelines and ad type image dimensions

    Ad design best practice: Detailed checklist to drive results from your ad designs

  • Budgeting

    CPC Vs CPM: Scenario planning for best use of each budgeting method

    Big management: Best practice advice on bidding above “suggested range” to gain increased impressions

    Bid strategy: How to best budget your ad spend and forecast results

    CTR optimization: Expert advice on what CTR you should be aiming for

    Daily budgets: Recommendations for setting daily budgets to optimize performance

  • Linkedin Advertising Analytics

    LinkedIn Campaign Manager: Full overview of LinkedIn’s performance reporting tool

    What does success look like? Case study examples to gauge relative success levels with industry peers

    Analytics framework: Full outline of tools and metrics available to you to track results

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Upcoming dates

Upcoming dates

Change Timezone:

Jun 29 – Jul 08
Tue - Thu
00:00 - 00:00
$995 $1175

Class schedule & times

Class schedule & times

Change Timezone:

 
Mon
Tue
Wed
Thu
Fri
Week 1
 
Class 1

00:00 - 00:00

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Class 2

00:00 - 00:00

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Week 2
 
Class 3

00:00 - 00:00

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Class 4

00:00 - 00:00

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Mon
Tue
Wed
Thu
Fri
Week 1
Class 1

00:00 - 00:00

Class 2

00:00 - 00:00

Week 2
Class 3

00:00 - 00:00

Class 4

00:00 - 00:00

Trainers

Course trainer

Alex Holden

Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

Course trainer

Andy Harrison

Andy is a renowned trainer, coach & speaker. He runs a digial media agency leading a team with unique experience in digital marketing and intelligence. He holds a BA (Hons) in History from the University of Wolverhampton and has added a PGCE in Education from Keele University as well as a postgraduate computer science qualification.

Course trainer

Rupert Hughes

Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing.

Course trainer

Sonja Crystal Williams

Sonja is the Co-Founder and Director of Marketing of her own company. She works as a Marketing and Social Media Consultant for Atlanta’s business community, developing integrated marketing and social media campaign strategies and marketing analysis.

Course trainer

Tim Lamont

Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing.

FAQs

FAQs

  • Do I need to share my video during a class?

    You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

  • What equipment do I require?

    A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.

  • When will I receive my log-in details?

    You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • Will the same trainer be leading each module?

    No, the trainer may vary for each of the modules related to this online course based on their expertise.

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Linkedin Marketing & Advertising Intensive 
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Mondays + Wednesdays / 00:00 EST - 00:00 EST

4 classes in total / 2 weeks of instructor-led learning

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